As Oreo prepares to make a splash with its first Super Bowl commercial in 10 years, National Legal and Policy Center today released a 30-second video that delivers stinging criticism of the cookie brand over its longtime partnership with PFLAG. The LGBTQ advocacy group condones gender transition treatments for children as young as three years old, and battles to make sure books with explicit content are allowed in public schools and libraries.
You can watch the video here.
NLPC owns stock in Oreos parent company, Mondelez International, and will sponsor a shareholder proposal at the annual meeting in May. The nonprofit corporate watchdog and shareholder activist initiated its campaign to highlight the cookie-makers inappropriate relationship with PFLAG after it noticed the brands social media accounts primarily on X.com (formerly Twitter) were heavily populated with posts in support of PFLAGs various narratives, causes and social advocacy.
Oreo has promoted various short films, special packaging and fundraisers, utilizing the companys popularity and resources to advance PFLAGs agenda. The pro-transgender ideology group lobbies against laws that seek to protect children from indoctrination efforts and so-called gender affirming medical treatments before they are mature enough to make such decisions, and also laws that protect kids from so-called transition care without their parents consent.
In October Oreo also co-sponsored PFLAGs National Convention, where the theme was Learning with Love. The meetings first session was titled, Let Freedom Read! Read with Love to Support Inclusive Books and Education. PFLAG characterizes its gender ideology indoctrination efforts in schools as a so-called prevention against alleged censorship. PFLAG co-sponsors a banned books website as part of a coalition that includes the Marxist-led American Library Association. Titles such as This Book is Gay, Gender Queer, All Boys Arent Blue, Flamer, and Lawn Boy are among the stories with explicit content that PFLAG and its allies believe should be easily accessed by kids.
Oreo is a beloved brand with a strong identity and a reputation for connecting with all ages, especially kids, because its not only delicious, but fun, said Paul Chesser, director of NLPCs Corporate Integrity Project. Now the cookies image-managers are taking it down the same dangerous path that Bud Light, Disney and Target have trodden, which led to extensive brand destruction. We urge Mondelez to terminate Oreos controversial relationships before its too late.
NLPCs shareholder proposal asks the Board of Directors to examine the risks and consequences of the Companys associations with external organizations, to determine whether they threaten the growth and sustainability of the Company.
We call upon our fellow shareholders to join us to express concern to the Mondelez board and to Chairman/CEO Dirk van de Put over this treacherous direction in which Oreo has turned, Chesser added. If they dont, perhaps parents and consumers will have something to say about it.
For more information or to schedule an interview with Paul Chesser, contact Dan Rene at [email protected].
Please visit http://www.nlpc.org.
Founded in 1991, the National Legal and Policy Center promotes ethics in public life through research, investigation, education and legal action.
National Legal and Policy Center
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